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The secret to commercial success: find a need and fill it! That, in short, is the story of Fourways Airconditioning. Anja Wapenaar, Bets Wapenaar, Graziano Wolfaardt and Richard Perry, now MD of Fourways Airconditioning, saw a gap in the market when it came to fast, on-the-spot service to Aircon installers, along with long-term parts and service back-up.
In 1999 Fourways Aircon was a small outlet in Kya-Sands selling airconditioners and spare parts to COD customers. As the company grew, we acquired more staff each year. By 2004 the company had grown a substantial client base and by 2006 launched its own range of Alliance airconditioners and heat pumps to meet gaps in the market. With a wide range of airconditioners and Water Heaters, including both domestic and commercial units, Alliance is one of South Africa's fastest-growing brands in the airconditioning and water-heating field.
Offering a broad range of competitively-priced airconditioners including Underceilings, Rooftop Package units and ducted units, split units and Inverter models, as well as a broad range of residential and commercial water heaters, the high-quality Alliance brand has found ready acceptance with installers.
Fourways’ rapid growth necessitated two moves to larger premises in Johannesburg as well as the acquisition of additional warehouses. In 2009, a second branch was opened in Pretoria to service local demand. Thereafter, a Fourways branch opened in Durban followed by one in Bloemfontein and in 2013/4, Cape Town, Port Elizabeth and George all became part of the national Fourways Airconditioning family.
By 2014, just one and a half decades later, Fourways Airconditioning became a fully national brand, with warehousing and technical support in every major metropolitan area. The key to Fourways’ success? Fast, on-the-spot service to aircon installers, plus long-term parts and service back-up.Download Alliance Profile » Download Fourways Profile »